Augustus
Augustus (63 BC - AD 14), born Gaius Octavius, was the founder of the Roman Empire and its first emperor, ruling from 27 BC until his death in AD 14. Following the assassination of his great-uncle and adoptive father Julius Caesar, he consolidated power after a turbulent civil war, defeating Mark Antony and Cleopatra at Actium in 31 BC. In 27 BC, he established the Principate, an ingenious constitutional framework preserving republican forms while concentrating autocracy in his hands. His protracted reign initiated the Pax Romana, transforming Rome through extensive civic reforms, legal restructuring, monetary standardization, and widespread architectural renewal across the Mediterranean world.
Full Ruler HistoryCoin Gallery
1 specimensPhotograph credits
- KHM-ID56919 Obverse: Margit Redl, KHM; Kunsthistorischen Museum Wien, Münzkabinett · Photograph: CC BY-NC-SA 3.0 AT · Original title: Augustus · Source rendition retained; no further image edits by this collector. · Catalogue data: Kunsthistorischen Museum Wien, Münzkabinett · CC BY-SA 4.0 · Structured catalogue facts normalized for TerraNumis; original source retained. · Type data: American Numismatic Society · ODbL · Source evidenceReverse: Margit Redl, KHM; Kunsthistorischen Museum Wien, Münzkabinett · Photograph: CC BY-NC-SA 3.0 AT · Original title: Augustus · Source rendition retained; no further image edits by this collector. · Catalogue data: Kunsthistorischen Museum Wien, Münzkabinett · CC BY-SA 4.0 · Structured catalogue facts normalized for TerraNumis; original source retained. · Type data: American Numismatic Society · ODbL · Source evidence
- Weight
- 7.92 g
- Diameter
- 21 mm
- Die axis
- 12 h
- Museum
- Kunsthistorischen Museum Wien, Münzkabinett
- Catalogue reference
- RIC I², 538; RIC I, 60; BMC Rep II, 281; BMC Rom I, 659; Giard I², 1008; Literatur; RIC I² Augustus [538]; ocre
Monetary Context and Denominational Role
Under Augustus, the Roman monetary system underwent comprehensive reorganization, establishing a multi-tiered hierarchy of denominations that persisted for over two centuries. At the summit of this monetary pyramid stood the aureus, struck in nearly pure gold at an official weight standard of approximately forty-two to forty-three coins per Roman pound (libra), yielding an individual theoretical mass near 7.8 grams. The aureus was tariffed at twenty-five silver denarii, one hundred bronze sestertii, or four hundred copper asses. In the immediate aftermath of the Civil Wars and the constitutional settlements of 27 BC, the supply of reliable, high-purity gold coinage was essential for state solvency. Aurei were deployed primarily for massive imperial expenditures, including legionary discharge bonuses, military payrolls, civic building programs, and tribute management. The gold aureus of type RIC I (second edition) Augustus 538 functioned within this elite financial echelon. Rather than circulating in daily retail transactions, it served as a store of value, an instrument of inter-provincial commerce, and a portable ambassador of the newly inaugurated Augustan principate. The issuance of gold coins bearing the dual titles CAESAR and AVGVSTVS signaled the monetary authority of the princeps, combining traditional dynastic claims with his newly bestowed sacred appellation.
Production, Technology, and Mint Attribution
The technical manufacture of RIC I (second edition) Augustus 538 reflects the meticulous craftsmanship characteristic of Augustan precious-metal workshops. Blanks were cast in individual molds or carved from measured gold ingots, weighed precisely against legal standards, and struck hot between hand-carved steel dies. Die-engravers responsible for this series demonstrated exceptional skill, rendering anatomical details and fine lettering with remarkable clarity. Despite this technical brilliance, the exact geographic location where this specific aureus was minted remains a subject of ongoing debate among numismatists. While earlier cataloguers frequently placed the heifer issues at eastern mints such as Pergamum, Ephesus, or Samos, partly due to Augustus' extended presence in the Aegean basin during 21 to 19 BC, alternative scholarship has argued for western production. Harold Mattingly and subsequent researchers considered western administrative centers, notably Colonia Patricia (modern Córdoba) or Caesaraugusta in Hispania, as plausible mints for several stylistically related imperial gold issues. In the second edition of Roman Imperial Coinage Volume I, C. H. V. Sutherland classified this specific type under uncertain mints, acknowledging that the stylistic affinities with eastern cistophoric issues and western aurei create ambiguity. The coin exhibits an absence of mintmarks, leaving modern attribution reliant on die links, metallurgical testing, and comparative stylistic analysis.
Obverse Design and Iconography
The obverse of RIC I (second edition) Augustus 538 presents the bare head of Augustus facing right, unencumbered by a laurel wreath, diadem, or other explicit royal attributes. This portrait represents the refined, classicizing visual idiom pioneered during the 20s BC, which deliberately moved away from the austere verism of Late Republican portraiture toward an idealized, timeless countenance. The hair is treated in naturalistic locks radiating from the crown and falling neatly across the forehead and nape of the neck. The facial contours are smooth, emphasizing clean aristocratic planes, a prominent aquiline nose, and an expression of serene composure (gravitas). By omitting military or regal headgear, the design emphasizes Augustus as the foremost citizen (princeps) rather than an autocrat. The portrait occupies the central field of the coin, surrounded by ample negative space that draws attention to the balance and proportions of the die work. This idealized representation became the definitive prototype for Augustan imperial portraiture, conveying eternal youth, divinely favored legitimacy, and harmonious rule across the vast territories of the empire.
Reverse Iconography: The Classical Heifer
The reverse design of this aureus depicts a heifer standing or slowly walking to the left, rendered with its head slightly lowered in a posture of peaceful grazing or sacrifice. The animal is modeled with anatomical sensitivity, showcasing soft muscular curvature, slender limbs, and a gracefully arched tail. Numismatic historians and classical art scholars widely recognize this motif as a deliberate reference to the celebrated bronze heifer sculpted by the fifth-century BC Athenian master Myron. Myron's sculpture, renowned in antiquity for its lifelike realism, was celebrated in dozens of Greek and Roman epigrams and was eventually transported to Rome, where it was later displayed in Vespasian's Temple of Peace. Augustus made strategic use of classical Greek art to enrich Roman civic space, placing several bronze cattle plundered from Greece around the temple complex of Apollo Palatinus, dedicated in 28 BC. The bovine image on RIC I Augustus 538 embodies multiple ideological layers: it recalls these famous cultural trophies, signals the agrarian abundance and fertility brought by the Pax Augusta, and subtly evokes sacrificial piety offered to the traditional Roman pantheon.
Epigraphy and Legend Structure
The epigraphic program of RIC I (second edition) Augustus 538 is notable for its restraint and deliberate brevity, contrasting sharply with the dense, honorific titulature typical of later imperial issues. The obverse carries the simple legend CAESAR, positioned behind or around the head of the princeps. This name underscored his status as the adopted son and heir of the deified Julius Caesar (Divus Julius), cementing his charismatic authority and loyalty among the legionaries. The reverse features the single word AVGVSTVS, placed prominently in the exergue or field around the heifer. Conferred by the Senate in January 27 BC, the title Augustus possessed deep religious and augural connotations, designating the ruler as one elevated above mortal affairs by divine favor. The lettering on both faces is composed of finely proportioned Roman square capitals (capitalis monumentalis), distinguished by balanced serifs, uniform stroke widths, and crisp execution. The economy of the text, presenting solely CAESAR on the obverse and AVGVSTVS on the reverse, created an uncluttered visual harmony that allowed the sculpted iconography to command primary attention while delivering an unmistakable political statement.
Typology, Chronological Debate, and Variants
The heifer motif appears across a select family of Augustan precious-metal coinages, including both gold aurei and silver denarii, struck with facing-left and facing-right bovine variants. Within the system of RIC I (second edition), type 538 is defined specifically as the aureus bearing the bare head right on the obverse with CAESAR and the heifer advancing left with head lowered on the reverse with AVGVSTVS. It stands closely related to RIC 537, which depicts the heifer walking to the right. The exact chronological envelope for RIC 538 falls within the broad bracket of 27 BC to 14 AD, the full span of Augustus' principate following the assumption of his title. However, specialists generally narrow its striking to specific historical junctures. One prominent school of thought dates these coins to circa 27 to 20 BC, aligning them with imperial campaigns and diplomatic settlements in the East, such as the restoration of the captured legionary standards from Parthia in 20 BC. Another scholarly tradition groups them with the productive western minting phases between 19 and 16 BC. Because no consulships, tribunician dates, or imperatorial acclamations appear on the coin, chronological precision depends upon stylistic affinities with securely dated issues and hoard assemblages.
Circulation Patterns, Hoarding, and Preservation
Due to their intrinsic worth and high metal purity, Augustan aurei had a circulation profile fundamentally distinct from subsidiary base-metal coinage. Gold aurei were rarely lost in domestic contexts or ordinary market stalls; instead, they were stored in secure vaults, transported in official bullion pouches, or accumulated in private hoards during periods of military emergency or political turmoil. Specimens of RIC I Augustus 538 survived in high-value hoards discovered across western Europe, the Mediterranean littoral, and occasionally beyond imperial frontiers, where Roman gold served as an internationally recognized trade commodity. Over decades of circulation, gold coins suffered gradual loss of mass through handling and clipping, but surviving examples of early Augustan aurei frequently demonstrate careful preservation, having been hoarded relatively soon after striking. The wear patterns on known examples indicate that while these coins traveled widely across military networks, their velocity of circulation remained low, preserving the delicate low-relief engraving of the Augustan portrait and the classical heifer for modern study.
Catalog Data
Authority and vocabulary links: Wikidata and Nomisma.org.
References
- Die römische Goldmünzenprägung während der Republik und unter Augustus. pp. 160-165
- Coins of the Roman Empire in the British Museum, Volume I: Augustus to Vitellius. pp. 108-112
- RIC I (second edition) Augustus 538. ric.1(2).aug.538
- The Roman Imperial Coinage, Volume I: From 31 BC to AD 69. pp. 86-88
- The Emperor and the Coinage: Julio-Claudian Studies. pp. 45-52
