Augustus
Augustus (63 BC - AD 14), born Gaius Octavius, was the founder of the Roman Empire and its first emperor, ruling from 27 BC until his death in AD 14. Following the assassination of his great-uncle and adoptive father Julius Caesar, he consolidated power after a turbulent civil war, defeating Mark Antony and Cleopatra at Actium in 31 BC. In 27 BC, he established the Principate, an ingenious constitutional framework preserving republican forms while concentrating autocracy in his hands. His protracted reign initiated the Pax Romana, transforming Rome through extensive civic reforms, legal restructuring, monetary standardization, and widespread architectural renewal across the Mediterranean world.
Full Ruler HistoryCoin Gallery
1 specimensPhotograph credits
- KHM-ID56848 Obverse: Margit Redl, KHM; Kunsthistorischen Museum Wien, Münzkabinett · Photograph: CC BY-NC-SA 3.0 AT · Original title: Augustus · Source rendition retained; no further image edits by this collector. · Catalogue data: Kunsthistorischen Museum Wien, Münzkabinett · CC BY-SA 4.0 · Structured catalogue facts normalized for TerraNumis; original source retained. · Type data: American Numismatic Society · ODbL · Source evidenceReverse: Margit Redl, KHM; Kunsthistorischen Museum Wien, Münzkabinett · Photograph: CC BY-NC-SA 3.0 AT · Original title: Augustus · Source rendition retained; no further image edits by this collector. · Catalogue data: Kunsthistorischen Museum Wien, Münzkabinett · CC BY-SA 4.0 · Structured catalogue facts normalized for TerraNumis; original source retained. · Type data: American Numismatic Society · ODbL · Source evidence
- Mint
- Lyon
- Weight
- 3.59 g
- Diameter
- 19 mm
- Die axis
- 1 h
- Museum
- Kunsthistorischen Museum Wien, Münzkabinett
- Catalogue reference
- RIC I², 180; RIC I, 336; BMC Rep II, 194; BMC Rom I, 478; Giard I², 1418; Literatur; RIC I² Augustus [180]; ocre
Monetary Context and Historical Setting
The monetary reforms instituted under Augustus fundamentally restructured Roman coinage into a coherent trimetallic system based on gold, silver, and base metals. By the early to mid-teens BC, the senatorial mint at Rome focused predominantly on bronze and orichalcum denominations, while imperial branch mints assumed the striking of precious metals. The provincial mint at Lugdunum (modern Lyon), founded around 15 BC initially to support regional military operations in Gaul, rapidly became the preeminent western production center for silver denarii and gold aurei. Issued between 11 BC and 10 BC, RIC 180 emerged at a moment when imperial consolidation required continuous, dependable bullion payments for legionary forces stationed along the northern frontiers. The IMP XII acclamation commemorated on this reverse was granted in late 12 BC or early 11 BC in recognition of coordinated Roman military victories in Pannonia and the Rhineland, led respectively by Tiberius and Nero Claudius Drusus. Rather than highlighting battlefield violence, the coin's iconography reinforced the divine protection of Apollo, reminding soldiers and provincials alike that imperial military success flowed from pietas and divine favor.
Production Standards and Minting at Lugdunum
The mint of Lugdunum operated under direct imperial administration, positioned strategically near the confluence of the Rhone and Saone rivers to facilitate supply routes across Gaul and towards the Germanic frontier. Denarii of this issue were produced using manual strike methods on carefully prepared silver flans. Augustus maintained the reform standard inherited from the late Republic, targeting a theoretical denarius weight of 1/84 of a Roman pound (libra), which equates to roughly 3.85 to 3.90 grams, with individual specimens typically clustering between 3.65 and 3.95 grams depending on production tolerances and subsequent wear. The silver alloy remained consistently high in purity, generally exceeding 95 to 98 percent fine silver. Engravers at Lugdunum during this period established a distinctive, dignified stylistic tradition characterized by crisp portrait modeling, well-proportioned reverse figures, and neat, balanced lettering. Die axes were frequently aligned either in a vertical (12 o'clock) or inverted (6 o'clock) orientation, demonstrating tightening administrative control over workshop mechanics.
Obverse Iconography and Modeling
The obverse of RIC 180 features an unadorned, bare head of Augustus facing right. The treatment of the portrait demonstrates the classicizing naturalism that came to define the official Augustan visual program following the establishment of the Principate. Breaking away from the hyper-realistic, veristic tradition of the late Republic, the portrait presents Augustus with smooth facial contours, idealized features, and a restrained, serene expression that deliberately masks physical aging. His hair is arranged in the characteristic Augustan style, parted neatly into comma-shaped locks over the forehead. The absence of any wreath, diadem, or divine attribute on the head preserves the constitutional fiction of the princeps as first among equals, while the refined execution by the Lugdunese die-cutters elevates the image into an icon of timeless authority.
Reverse Iconography and Religious Imagery
The reverse depicts Apollo Actius standing facing left, dressed in the long flowing stola and palla of a citharoedus (lyre-player). In his extended right hand, the god holds a plectrum, while his left arm cradles a large lyre (cithara) against his torso. This representation evokes the monumental cult statue of Apollo dedicated by Augustus in the Temple of Apollo Palatinus in Rome, consecrated in 28 BC to commemorate the victory over Mark Antony and Cleopatra at Actium in 31 BC. By portraying Apollo not as an archer dispensing plague or slaughter, but as the master of harmony and divine peace, the coin encapsulates the concept of the Pax Augusta. The victory at Actium was reinterpreted through this iconography not merely as a civil war triumph, but as a restoration of cosmic and civil order under Apollo's direct tutelage.
Epigraphy and Legend Readings
The legends on RIC 180 are concise, clear, and rich in constitutional meaning. On the obverse, the legend reads AVGVSTVS DIVI F, beginning in the lower left field and curving upward behind the head. Expanding to 'Augustus, Divi Filius' (Augustus, Son of the Deified), the legend asserts his lineage as the adopted son of the deified Julius Caesar, anchoring his charismatic legitimacy in ancestral divinization. The reverse carries the formulaic military and religious inscription IMP XII in the fields or exergue, combined with ACT, an abbreviation of Actium. The text denotes 'Imperator Duodecimum, Actium' (Imperator for the twelfth time; Actium). The inclusion of ACT unambiguously identifies the patronal deity as Apollo Actius, fusing the princeps's recent military acclamation (IMP XII) with his most foundational historical victory.
Typology and Chronological Classification
Within the typology established by C. H. V. Sutherland in the second edition of Roman Imperial Coinage Volume I, entry 180 is situated within the extensive series of precious-metal coins struck at Lugdunum celebrating imperatorial acclamations from IMP X through IMP XIIII. The specific acclamation IMP XII allows the type to be dated securely between 11 BC and 10 BC. It was struck concurrently with corresponding gold aurei bearing identical or analogous iconographic compositions (such as RIC 179 for the aureus counterpart), as well as companion denarius types depicting alternative reverse themes, including Diana of Sicily and a Roman soldier presenting a child to Augustus. Small die varieties exist within the RIC 180 emission, notably in the exact line breaks and placement of the letters of IMP XII and ACT relative to the ground line and Apollo's drapery.
Circulation, Hoard Evidence, and Survival
Because Lugdunum served as the chief distribution center for military payrolls in the western provinces, denarii of RIC 180 saw immediate and extensive circulation across Gaul, the Rhineland, and along the Danubian limes. The high silver content of the Augustan denarius ensured rapid acceptance not only among Roman legions and auxiliary units, but also throughout civilian markets across Italy and the western provinces. In archaeological contexts and numismatic hoard evidence from the late first century BC through the Flavian era, specimens of this issue appear regularly alongside earlier triumviral issues and later Augustan Gaius and Lucius Caesar denarii. Due to the high production volume required to sustain the Rhine campaigns, RIC 180 remains well represented in modern public collections, frequently surviving in grades showing moderate to heavy wear from decades of active commercial use.
Catalog Data
- Denomination
- Denarius
- Material
- Silver
- Series date range
Authority and vocabulary links: Wikidata and Nomisma.org.
References
- Roman Provincial Coinage, Volume I: From the Death of Caesar to the Death of Vitellius. General introduction to Western precious-metal minting
- Coins of the Roman Empire in the British Museum, Volume I: Augustus to Vitellius. pp. 80-82, nos. 478-485
- Online Coins of the Roman Empire: RIC I (second edition) Augustus 180. ric.1(2).aug.180
- The Roman Imperial Coinage, Volume I: From 31 BC to AD 69 (Revised Edition). p. 52, no. 180
